A 19-year veteran of both corporate and agency environments, Rachel leads the development and execution of brand and go-to-market strategies, campaigns and messaging platforms at Avenue.
Rachel’s strategic insights are founded in her ability to uncover the often-misunderstood drivers of buyer behavior, which can be revealed through data analysis, customer segmentation and audience profiling. She excels at bridging the gap between sales and marketing, helping her clients promote company brands while simultaneously supporting corporate sales objectives through measurable and accountable marketing programs.
Rachel has worked with some of the world’s leading companies, including Boeing, Experian, SCA Tissue, IBM, Marketwire, Nokia, Check Point, Microsoft and Sun Microsystems.
Prior to joining Avenue, Rachel was Co-founder and CEO of The Red Group, a marketing consultancy, and was a consultant for a variety of global agencies including Ogilvy & Mather and Rapp Collins Worldwide.
Prior to her role as a consultant, Rachel gained over a decade of client-side experience by leading the marketing and communications for Metromail, ISI Infortext. and May & Speh (now Acxiom).
Rachel holds a BA in Marketing from Columbia, has been recognized with dozens of industry awards and is a frequent author on the topics of strategy, marketing and branding in B2B.