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Avenue to help FLOR create new e-commerce and consumer marketing strategy.
Chicago, March 2006 - Avenue was appointed by InterfaceFLOR, a residential line of high-style modular floor covering, to develop its e-commerce strategy and consumer marketing initiatives.
Avenue, a Chicago based marketing and communications firm, was selected following an extensive agency review process involving twelve firms across the country.
FLOR, which launched in Spring 2003 as a part of the Interface (NASDAQ: IFSIA) family of companies, has built a significant operation in their catalog and Internet channels. Awareness and popularity of the brand has grown rapidly aided by exposure in high-profile media that includes Oprah, Fine Living Network, Time Magazine and ABC's Extreme Home Makeover. FLOR intends to leverage this momentum.
Greg Colando, President of FLOR, says: "The Internet will be one of our most important marketing levers in moving us to our next stage of growth. We chose Avenue because we need to have smart business people sitting at the table with us. They went above and beyond our expectations, and have a deep understanding of the needs and opportunities for a brand in our position. We're looking forward to some great results."
"FLOR is a strong brand with an exceptional product and tremendous potential," says Bob Domenz, President of Avenue. "We're very excited to help them take their business to the next level."
About InterfaceFLOR: Based outside of Chicago, FLOR is a part of the Interface family of companies. Interface Inc. is a global company that pioneered the concept of modular carpet over 30 years ago as a global leader in the manufacturing of environmentally-responsible floorcoverings. To learn more about FLOR's revolutionary design initiatives and practices, visit florcatalog.com or call 1-866-281-FLOR (3567).
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About Avenue: Avenue is a leading marketing and communications firm focused on helping executives and industry leaders discover new directions for their established brands, and successfully launch new products and services. Located in Chicago, Avenue serves clients across various industries throughout the U.S., Canada and Europe. For more information about Avenue, visit avenue-inc.com.
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