about
Our clients share a set of common traits
They are launching a new product or company or need help rethinking the direction of an established brand.
Our clients are fast-growing companies looking to lead an industry or they are mature organizations that need to rejuvenate their brand and recapture the leadership position. Because of new dynamics in their marketplace or within their business, they need to instill change and engage us for our ability to help them envision and identify new opportunities for their brands.
They are aggressive or “challenger” brands.
Our clients aren’t looking for incremental improvement. They are committed to accomplishing big goals such as dethroning an incumbent, reclaiming their category, attracting a new customer base or growing significant market share.
They value a long-term partner-based relationship.
We typically do not work on short-term “one off” projects, as our expertise is best suited to creating deep relationships with 6-8 clients and developing an intimate understanding of their business and target audience. Essentially, we become an extension of their marketing department.
They require an end-to-end marketing and communications solution.
Though we do offer our services on an à la carte basis, the majority of our clients engage us for our comprehensive approach to building and communicating their brands via large-scale, long-term projects that are integrated across a variety of channels and media.
They view the internet as a critical channel in their marketing mix.
Helping clients maximize the potential of their internet presence is a particular area of our expertise. We do this in three ways:
- We create integrated marketing programs that leverage all touchpoints to drive traffic to a website.
- We produce engaging online experiences that generate strong interest in their products and services.
- We apply our best practices to convert this interest into highly motivated buyers – driving retail foot traffic, qualified leads and/or online transactions.
They seek innovative strategy and high-quality creative.
Our clients demand nothing less and we deliver. Therefore, our normal budgets can be a little higher than small boutiques; however, we are a welcome relief to those who have worked with large firms and agencies.
They seek a “fee for services” agency.
We are often retained to help define and advise business strategies for new company and product launches; however, we do not invest or take any kind of financial position in our clients’ businesses. We bill on a fee basis only and arrange for all outside expenses to be billed direct without mark-ups or commissions.