Activation

Overview

The first 12–18 months of activation is a critical timeframe that commonly determines the trajectory and rate of long-term success.

Our clients are often in situations where there is only “one chance to do it right.” For instance, with the launch of a new product, the market’s first impression and receptivity is paramount. For a new leader setting new goals for an organization, aligning and mobilizing employees is critical.

Missteps in implementation inevitably lead to costly errors, missed opportunities and unfavorable results. Flawless implementation accelerates and delivers exponential returns—both short and long term.

For a select set of clients (no more than 8-10 at a time), we continue our partnership to help them make it happen and make it flawless.

We make it happen by hitting the ground running with over a decade of experience to drive the initiative through your organization, avoid the pitfalls and accelerate traction in the marketplace.

We make it flawless with our industry-leading creative, marketing and program management talent who bring fresh unbiased thinking and innovative ideas, and decades of best practices and proven methods.

We know what works and how to get results. Since 2002, we’ve helped dozens of B2B leaders successfully launch new products, enter new markets, reposition their existing brands and create new ones, activate sales forces, and change the way they engage their employees, partners and customers.

With Avenue as your activation partner, we’ll be right there with you, working shoulder-to-shoulder with your teams to flawlessly implement and achieve great results.