Who we help

We focus exclusively on mid-sized B2B companies
and business units that operate in complex selling environments.

And many more ...

Our typical client profile:

Offering

Complex product and service offerings

Geography

National and international

Sales force

Direct and distributor
Indirect: account managers, service technicians, etc.

Channel

Multichannel and multistep distribution
Multiple paths of distribution

Selling environment

Intricate and lengthy decision-making process
Layers of gatekeepers, influencers and decision-makers

Lifestage

Triggered by a disruptive event
Seeking new pathways to long-term growth
Recognize the need to change current marketing strategies and processes

Triggers of change

Our clients are often in or entering a time of Big Change, which is the catalyst for new expectations for the performance of their business.

New leaders come with new goals and priorities—and a narrow window of opportunity to inspire employees*. Our Leadership Platform helps leaders clearly define their strategy and effectively mobilize their organization.

*Forbes

Leadership change

New products can boost sales and market share. Yet only 40% of launches succeed.* We develop strategies and playbooks that engage your market, customers, channel partners and sales team.

*BCG and Babson College

Product launch

Entering new territory can drive growth, but not always the way—or at the speed—we expect. Our strategies accelerate market penetration and capitalize on opportunities presented by your new customer base.

Market entry

New investment opens the door for expanded sales, elevated marketing—and heightened expectations. Our total market approach is rooted in your business goals, so you can track a high rate of return.

Capital investment

It’s easy to get stuck after years of following the same plan in an evolving marketplace. We help organizations revamp their strategies, refresh their materials and reenergize their people. Don’t settle for stagnation.

Stuck or stalled

M&A can serve as a catalyst for scale. Yet only 12% result in revenue increases.* We help integrate cultures, processes and portfolios more smoothly, and develop strategies to go to market as one entity.

*McKinsey & Company