Avenue 

Advisory

Consumer and Market Research

• Customer experience audit
• Target Audience ID® target audience insight and identification
• Persona development
• Market segmentation

Brand Strategy

Be. Do. Say®

• Corporate mission, vision and values definition
• Sustainability transformation
• Leadership and culture alignment

BrandPlan®

• Brand audit and opportunity
• Brand strategy, architecture and positioning
• Tactical brand conversion and management tools

NameStorm®

• Name strategy and architecture
• Naming

Marketing and Communications Strategy

• Go-to-Market® integrated marketing and communications planning
• Brand Voice® key messaging development

Internet Strategy

• E-commerce and online acquisition strategy
• Search engine optimization
• Website traffic and conversion analysis
• Usability and experience reviews and testing