Avenue 

Online Marketing Strategist

Energetic Online Marketing Strategist needed to assist in the management of our growing online marketing practice. You should consider this position if you have experience leading the strategy, set-up, management and reporting of PPC, SEO, email, display advertising and other online marketing programs.

Responsibilities:

• Collaborate with team leaders to ensure client expectations are managed with regard to scope, progress, schedule and budget
• Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting and competitive intelligence analysis
• Develop revenue targets and annual budgets for clients
• Assist clients with meeting ROI expectations by performing ad copy testing and keyword analysis
• Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy
• Implement successful bidding strategies and effective keyword management
• Manage the day-to-day Pay-Per-Click Search marketing program on Google, Yahoo, MSN and 2nd tier PPC engines
• Continually monitor, revise and optimize ad text as necessary
• Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified traffic to client sites
• Analyze Search Engine Optimization web opportunities and develop strategies
• Work with our creative team to help define necessary design implication of search optimization, e-mail marketing, landing pages and display ad campaigns

Requirements:

• Experience in marketing — agency or client-side
• Two to four years of experience in PPC advertising and SEO
• Direct experience with analytical tools (ClickTrack, Google Analytics, Webtrends) and online marketing metrics such as ROI, click-through rate, cost-per-click, conversion rate, average order size, etc.
• Experience with ad copywriting
• Possess the initiative and ability to take ownership of projects
• Strong attention to details and demonstrated ability to run projects on budget, on schedule and on strategy
• Great people and customer skills
• Knowledge of research methods that yield deep understanding of client's business, competition and customers
• Expert-level Microsoft Excel

Compensation:

Avenue offers an excellent salary commensurate to experience, health insurance and a 401k plan. For the right candidate, this position may include a bonus structure based on achieving client results.

How to Apply:

Send email (under 7mb) to and include:

1. Resume
2. Tell us why you would be a good fit at Avenue
3. Samples of your work
4. Salary expectations

Due to the large number of respondents, no phone calls please. We will contact you with follow-up instructions.

About Avenue:

Avenue is an independent marketing and communications firm located in Chicago. We help business leaders launch new products and services, and rethink new directions for their established brands. Our team-based environment places a strong emphasis on creative collaboration. We provide free snacks like Dannon® yogurt, Barnum Animal Crackers®, fresh fruit, Oreo Cookies®, Pop Tarts®, many cereals and the occasional lunch—and it's all free. That's right, free. And, of course, coffee and music flows all day. For more information about us please visit www.avenue-inc.com

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