Dispensing smart solutions for a high-end product launch

Essity is a global leader in professional hygiene. The Tork Image DesignTM line of washroom dispensers is the first full suite of stainless steel washroom dispensers on the market. It caters to upscale establishments including Class A office buildings, hotels, fine dining establishments and more. To help launch this new product line, Essity partnered with Avenue to develop key internal and external communications materials.

For field sales, we created a robust sales kit to aid the sales team before, during and after a sales call. For internal sales training and activation, we delivered ideas for room décor, giveaways, and training materials.

For end-customer activation, Avenue produced a short 45-second teaser video about the the new Tork Image Design line. It focused on the evolution of the dispensers: from customers needs to the Swedish designer who brilliantly crafted the line.

Engagement highlights

  • Compelling and consistent brand messaging
  • Fueled internal sales training and field activation
  • Tailored external activation experience
  • Sales training and activation ideas: room décor, giveaways, training session

Key deliverables

45-second teaser video

Sales kit, opened

Accordion brochure