Helping an information company reflect its corporate evolution and reignite passion in employees

For more than 40 years, TransUnion was thought of simply as a credit bureau.

Recently, with ambitious new growth goals TransUnion made significant investments in its business, and evolved into a global risk and information solutions provider for a variety of businesses, many outside its financial services beginnings. It was also entering into new markets in other countries and adding significant new products that were helping to reshape how information could be used.

TransUnion engaged Avenue to develop a new brand strategy that would be reflective of the evolving company. This included synthesizing inputs from around the company that articulated a unifying purpose statement, defining a compelling brand position, clarifying the value proposition and messaging, and developing a powerful new identity.

The result is a purpose-driven brand platform that articulates the company’s vision, creates a new sense of pride and passion in its associates, and sets TransUnion apart.

“Avenue understood the vision of where we are going and they did an outstanding job teasing out and refining a brand strategy that reflects that. They listened, pushed us past our comfort zone and brought it all to life. The resulting brand platform will help the world, and ourselves, see and think about TU in a new way, and help position us for further growth.”

JULIE SPRINGER, EVP MARKETING, TRANSUNION