His career has been focused on helping executives launch new products and rethink new directions for their businesses and brands.
Bob has worked with a range of leading companies including Interface, Clarke, Essity, Boeing, Weber Grill, IBM, Harley-Davidson, General Electric and Coca-Cola, among others.
Prior to founding Avenue, Bob led the brand strategy practice for iXL/Scient (IIXL), an agency with 23 offices and 3,500 employees worldwide. In this role he was one of nine thought leaders dedicated to creating the processes and best practices for brand, marketing and Internet strategy.
Recognized by numerous industry and business publications and awards, Bob is also an active speaker and judge on branding and marketing strategy issues.
Bob graduated from Harvard Business School’s Executive Management program on Brand and Marketing Strategy, is a member of the TED conference and on the organizing committee for the TEDx Midwest conference, a Kellogg Innovation Network (KIN) delegate, and participant in the Midwest Entrepreneur Forum, a nonprofit group that reviews business plans and provides consultation for startups.