Who we help

We focus exclusively on mid-sized B2B companies
and business units that operate in complex selling environments.

 
 

And many more ...

Our typical client profile:

Offering
  • Complex product and service offerings
Geography
  • National and international
Sales force
  • Direct and distributor
  • Indirect: account managers, service technicians, etc.
Channel
  • Multichannel and multistep distribution
  • Multiple paths of distribution
Selling environment
  • Intricate and lengthy decision-making process
  • Layers of gatekeepers, influencers and decision-makers
Lifestage
  • Triggered by a disruptive event
  • Seeking new pathways to long-term growth
  • Recognize the need to change current marketing strategies and processes

Triggers of change

Our clients are often in or entering a time of Big Change, which is the catalyst for new expectations for the performance of their business.