Bob Domenz was recently interviewed for the popular podcast “Marketing Smarts,“ discussing brand activation and how to improve engagement.

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The ANA recently published an interview by our CEO, Bob Domenz, with Robert C. Wolcott, PhD, Founder of the Kellogg Innovation on how to find inspiration for innovation.

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The B2B Brand Council has launched a site to promote peer-to-peer learning and networking among senior-level B2B professionals. This resource includes original articles featuring B2B marketers, business leaders and academics, as well as other valuable content.

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In a recent article for Pitchbook, a leading publication for the private equity and venture capital industry, we discuss whether to rename (or not) after a merger or acquisition. Plus three guidelines for lowering your risks when deciding on a name in “the post M&A fog.“

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Following a major acquisition, we helped a leading Pharma company unify and train its new sales force at their annual sales meeting. Over two days of training, we actively engaged hundreds of sales leaders, managers and reps. Participants gave high marks and praise, stating they felt motivated and prepared to accomplish the year’s goals.

In a recent article in Middle Market Growth, Avenue CEO Bob Domenz examines how brand strategy helped Tosca, a fast growing leader in the food container industry, bring together two differing cultures and position the company for long-term growth.

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In times of big change such as new leadership, outside investment or M&A, communications mistakes by mid-market leaders can torpedo what might be a once-in-a-lifetime opportunity. Learn how to avoid “organizational swirl” and achieve a successful transformation.

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Bob Domenz, in Pitchbook magazine, explains how private equity firms, venture capitalists (and anyone in B2B) can use branding to speed growth and help create value.

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In an article for Brand Quarterly, we look at why the rise of millennials means brand purpose is more important than ever in B2B.

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In an article for Sales and Marketing Management Magazine, we detail how to keep customers loyal and boost revenues.

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Bob Domenz has just introduced a new monthly column in the international publication Branding Magazine. “The B2B CMO” will provide practical support and a strong voice for business-to-business marketers.

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As Avenue Senior Strategist Jack Rohan explains in his article for the online version of Chief Executive magazine, mid-sized companies can achieve outsized influence, and the growth that comes with it, by observing three key points.

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Introducing a new product or service can boost sales and market share, and fuel growth. Yet by most any study of product launch success, 70% of new product launches fail. Learn how to create a "Total Launch Strategy" in the recent B2B Marketing Magazine article written by Avenue CEO Bob Domenz.

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Moderated by Chuck Kent of Branding Magazine, Avenue CEO Bob Domenz and client Julie Springer, CMO of TransUnion, shared the stage with industry experts for a spirited discussion on creating brand relevance. In addition, Julie delivered the keynote presentation, sharing the story of the recent Avenue-led rebranding of TransUnion.

When faced with an opportunity to rebrand, it’s easy to overlook how your choice of a final identity solution impacts your long-term brand management strategy. Avenue outlines the differences between a fixed and a fluid identity system to help you weigh the options and implications of your choices.

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